"Ladies always have millions of options to choose from in the SL fashion market.

Maybe that is why I always try to come up with something different, a small detail in a shoe can make it look very different and my customers appreciate that (of course they also appreciate the affordable prices and the careful Customer Service). My rule when it comes to ladies shoes is simple: If I would NOT wear it I WONT design it. I see a lot of shoes designers that design just for the sake of selling but when you stare at their foot they are wearing other brands shoes, and that happened to me also at the begining, I was not selling a single shoe... then I realized that I was not happy with my own designs and thought... well, if I dont wear them myself how can I expect someone else to wear them?, so my #1 rule born: if you don´t like it,

don´t put it to sell... it is the best way to stay honest and stick to your style"